Did you know there’s purposefully an arrow shape in the negative space of the FedEx logo? I hadn’t noticed it until it was pointed out in this enlightening interview with Lindon Leader, the logo’s creator, on The Sneeze (superblog).
Incidentally, I was reminded of this interview by seeing the FedEx logo in the film Cast Away, wherein Tom Hanks’ Robinson Crusoe figure is a FedEx employee.